In these times, technology and process conquer a greater predominance and dazzling in artistic space, both in creation and final presentations, thus the challenge is to think about the provocative premise The Medium is the Message. From the overly literal and distorted interpretation of Marshall McLuhan’s famous dissertation, that has become increasingly true, we are invited to think about rearraging space-content vs medium in the context of artistic creation with technological resources.

Taking an exhibition as a material challenge, Nuno Pimenta is invited to interpret this premise using the exhibition room as a whole installation device. On another level, three different entities connected differently to artistic processes are invited to write about this installation creating an expanded field of reflection to non-material formats.

Exhibition: The Medium is not the Message


Maus Hábitos Associação Cultural. Porto, Portugal

Nov. 18 to Dec. 9 2017

Curatorship: André Covas and José Alberto Gomes


Production: Saco Azul Associação Cultural and Carolina Grilo Santos


Guest Writers: Daniel Pinheiro, Diogo Tudela and Rui Penha


Graphic Design: André Covas

"The Decoy": Nuno Pimenta


Voice: Matilde Lencastre


Sound and Interaction: José Alberto Gomes


Video: Miguel C. Tavares